The Betway Group (commonly referred to Betway and stylized as betWay) is a global online gambling company with a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.
The flagship brand, "Betway", is an international gambling company that operates across regulated online marketplaces and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany, Sweden, Mexico, South Africa and Ireland. Most recently, it has also been confirmed that Betway has acquired a license for sportsbook and casino from the Portuguese regulator.
The Betway Group is based in Malta and Guernsey, with support from London, Cape Town and the Isle of Man, and is a member of the European Sports Security Association the Independent Betting Adjudication Service, the Remote Gambling Association and is accredited by international testing agency eCOGRA.
The Betway Group has a partnership with the Professional Players Federation, which promotes, protects and develops the collective interests of professional sportspeople in the UK. Betway is also a supporter of the Responsible Gambling Trust.
A BBC investigation into gambling addiction linked to sports advertising and found that in one case, Betway had encouraged a gambling addict to continue gambling by offering bonuses and free bets, even after direct communication from the addict highlighting their problem. This was described as standard behaviour for all large betting companies.
In March 2020 Betway was fined a record £11.6m for failing customer protection and money laundering checks, allowing one customer to deposit over £8m and lose over £4m in a four-year period.
Betway has sponsored a number of UK-based sporting events through its flagship sportsbook brand Betway including boxing, darts, football, snooker, tennis, horse racing and eSports.
In 2014, Betway sponsored its first major UK horse race, the Queen Mother Champion Chase at the Cheltenham Festival, before adding further horse racing sponsorships in early 2015, including the Lincoln Handicap, the Chester Cup, the Great Voltigeur Stakes and the Yorkshire Cup.
In 2015, World Snooker confirmed the company would become the sponsor of the UK Championship in a three-year agreement, which was followed closely by Betway signing a deal to sponsor 2015 edition of the largest eSports tournament in the UK, the ESL UK Premiership.
The International Tennis Federation announced in late 2015 that Betway was to be the international sponsor of the Davis Cup and Fed Cup tennis competitions. Great Britain, led by Andy Murray, would go on to win the Davis Cup for the first time since 1936.
Dream Bingo became the headline sponsor for the Inside Soap Awards in August 2015, and Betway Bingo agreed to sponsor the seventeenth civilian series of Big Brother UK's on Channel 5. BetWay is the current official sponsor of Big Brother Naija 2020 airing live.
Betway have signed a number of ambassadors since 2014, including former cricketer and broadcaster Simon Hughes, better known as The Analyst, British National Hunt Racing champion jockey, Richard Johnson, 2015 Flat champion jockey Silvestre de Sousa and former Irish champion jockey Davy Russell.
World Record Jackpot
In October 2015, Betway paid out €17,879,645 ($20,062,600, £13,209,300) to Jon Heywood (UK) for hitting the jackpot on Microgaming's Mega Moolah slot while playing at Betway. This has been verified by Guinness World Record, as the largest ever jackpot payout in an online slot machine.
The Dream Bingo brand, operated by the Betway Group, was re-launched in April 2015, supported by a new website, brand and TV campaign. Betway also owns several other bingo and casino websites including its own Betway Casino which offers casino games provided by developer such as Microgaming, NetEnt, Play'n GO and more. The firm also owns Spin Casino, which launched in 2017 and offers similar content to Betway Casino. The Betway Group also owns an additional bingo site known as Bingo On The Box, a brand that has been around since 2008 and allows customers to play on their television.
In June 2015, Betway Bingo was awarded best new online bingo site at the 2015 WhichBingo Awards.
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