The intent is to provide a "'live and unfiltered' video stream that will be used to monitor illegal fishing, detect natural disasters," monitor migrating whales, observing war zones, on-demand data on crop health, and whatever uses people put on them.
- Coldewey, Devin (18 April 2018). "EarthNow promises real-time views of the whole planet from a new satellite constellation". TechCrunch.
- "Bill Gates, Airbus and SoftBank invest in satellite video startup that wants to help us 'see and understand the Earth live and unfiltered'". GeekWire. 2018-04-18. Retrieved 2020-05-23.
- Brinkmann, Paul (25 April 2018). "Bill Gates-backed EarthNow satellite firm will boost Space Coast manufacturing". Orlando Sentinel. Retrieved 3 July 2018. CS1 maint: discouraged parameter (link)