|Country of origin||United States|
G FUEL Energy Formula is a brand of caffeinated drink mix sold by Gamma Labs, based in West Babylon, New York. It is marketed as a supplement for gaming that allegedly boosts focus and reaction time. Gamma Labs claims that because the product is sugar-free, it does not trigger the sugar crash associated with other canned energy drinks.
G FUEL was originally released as a water-soluble caffeinated powder. It has since expanded its line of products over time, to include a non-caffeinated powder, a carbonated version in a can, a powdered hydration formula, and a pop rock-like version in a tube.
A serving of G FUEL, which is 16 US fluid ounces (470 ml), contains 140 to 150 mg of caffeine, which is considered to be lower than other energy drinks, such as Red Bull and Monster Energy. G FUEL flavors include fruit punch, green apple, lemon lime, and a variety of flavors made in collaboration with YouTubers, live streamers, professional eSports players, game studios, and musicians.
In April 2018, Gamma Enterprises settled a $118,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have great enough lead content that warning labels were required, per California's Proposition 65.
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