List of NBA jersey sponsors

Sponsorship on NBA jerseys

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The Nike Swoosh logo, which is featured on every NBA team's jersey.

Beginning with the 2017–18 NBA season, Nike Inc. became the uniform and apparel maker for the National Basketball Association (NBA). The Nike swoosh appeared on the front right shoulder of player uniforms for the first time in league history.[1][2][3] In July 2020, the NBA and Jordan Brand announced that all 30 teams would feature the "Jumpman" logo on the front right shoulder of Statement jerseys, worn during big games or rivalries, and left leg of shorts beginning with the 2020–21 season. The Charlotte Hornets were the only team to feature the "Jumpman" logo previous to this announcement due to Michael Jordan's ownership.[4][5]

Due to its commonplace in European soccer leagues and Australian sports, the NBA announced that teams could sell one sponsorship to be featured over the front left shoulder of player uniforms.[2] The following list denotes the sponsor for each of the 30 teams in the NBA:

Team Current jersey sponsor Previous sponsor Notes
Atlanta Hawks Sharecare[6][7]
Boston Celtics Vistaprint[8] General Electric (2017–2020)[9]
Brooklyn Nets Motorola[10] Infor (2017–2020)[11]
Charlotte Hornets LendingTree[12][13]
Chicago Bulls Zenni Optical[14][15]
Cleveland Cavaliers Goodyear Tire and Rubber Company[16][17]
Dallas Mavericks Chime[18] 5miles (2017–2019)[19]
Denver Nuggets Western Union[20]
Detroit Pistons United Wholesale Mortgage[21] Flagstar Bank (2017–2021)[22][23]
Golden State Warriors Rakuten[24][25]
Houston Rockets Credit Karma ROKiT Phones (2017–2020)
Indiana Pacers Motorola[26][27]
Los Angeles Clippers Honey[28][29] Bumble (2018–2020)[30]
Los Angeles Lakers Wish[31][32]
Memphis Grizzlies FedEx[33]
Miami Heat Ultimate Kronos Group[34][35] Ultimate Software was the team's jersey sponsor from 2017 to 2020 before the company merged with Kronos Incorporated in April 2020 to officially become Ultimate Kronos Group.[36]
Milwaukee Bucks Motorola[37] Harley-Davidson (2017–2020)[38]
Minnesota Timberwolves None Fitbit (2017–2020)[39]
New Orleans Pelicans Ibotta[40][41] Zatarain's (2017–2020)[42]
New York Knicks Squarespace[43][44]
Oklahoma City Thunder Love's Travel Stops & Country Stores[45][46]
Orlando Magic Walt Disney World[47][48]
Philadelphia 76ers StubHub[49]
Phoenix Suns PayPal[50][51]
Portland Trail Blazers StormX[52] Performance Health (Biofreeze) (2018–2021)[53][54]
Sacramento Kings None Blue Diamond Growers (2017–2020)[55][56]
San Antonio Spurs Frost Bank[57]
Toronto Raptors Sun Life Financial[58][59] The Raptors patch also features the text "Sun Life" directly below the logo.
Utah Jazz Qualtrics (5 For The Fight)[60][61]
Washington Wizards Geico[62][63]

References

  1. ^ "NIKE, Inc. to become exclusive oncourt uniform and apparel provider of NBA, WNBA and NBA D-League". PR.NBA.com (Press release). June 10, 2015. Retrieved December 25, 2020.
  2. ^ a b Mahoney, Brian (April 15, 2016). "NBA to begin selling jersey sponsorships in 2017-18". Global.NBA.com. Retrieved December 25, 2020.
  3. ^ Rovell, Darren (June 10, 2015). "Sources: NBA, Nike have near-$1B apparel deal". ESPN.com. Retrieved May 4, 2020.
  4. ^ "Jumpman logo will appear on NBA Statement Edition uniforms for 2020-21 season". NBA.com. July 21, 2020. Retrieved December 25, 2020.
  5. ^ Woodyard, Eric (July 21, 2020). "Jumpman logo to appear on some NBA uniforms". ESPN.com. Retrieved December 25, 2020.
  6. ^ "Sharecare and Hawks Launch Jersey Patch Partnership And Innovative Health Movement". Hawks.com (Press release). NBA Media Ventures, LLC. August 17, 2017. Retrieved December 25, 2020.
  7. ^ Chiari, Mike (August 17, 2017). "Hawks, Sharecare Agree on Jersey Sponsorship for 2017-18 Season". BleacherReport.com. Retrieved December 25, 2020.
  8. ^ "Vistaprint and Celtics Announce New Multi-Year Partnership". Celtics.com (Press release). NBA Media Ventures, LLC. November 18, 2020. Retrieved December 25, 2020.
  9. ^ "Celtics, GE Announce Multi-Year Partnership". Celtics.com (Press release). NBA Media Ventures, LLC. January 25, 2017. Retrieved December 25, 2020.
  10. ^ "Brooklyn Nets Name Motorola as Official Jersey Patch Partner". BrooklynNets.com (Press release). NBA Media Ventures, LLC. December 10, 2020. Retrieved December 25, 2020.
  11. ^ "BROOKLYN NETS FORM WIDE-RANGING PARTNERSHIP WITH GLOBAL SOFTWARE LEADER INFOR". BrooklynNets.com (Press release). NBA Media Ventures, LLC. February 8, 2017. Retrieved December 25, 2020.
  12. ^ Wash, Quinton (November 13, 2017). "Hornets, LendingTree Announce New Multi-Year Founding Level Partnership Highlighted By Jersey Patch". Hornets.com. NBA Media Ventures, LLC. Retrieved December 25, 2020.
  13. ^ Bell, Demetrius (November 13, 2017). "Charlotte Hornets partner with LendingTree for jersey sponsorship". SportsLogos.net. Retrieved December 25, 2020.
  14. ^ "ZENNI OPTICAL BECOMES FIRST-EVER JERSEY PATCH PARTNER OF THE CHICAGO BULLS". Bulls.com (Press release). NBA Media Ventures, LLC. October 16, 2018. Retrieved December 25, 2020.
  15. ^ Rosenthal, Phil (October 16, 2018). "Bulls sell jersey space to optical company — and the results are a blur". Chicago Tribune. Retrieved December 25, 2020.
  16. ^ "Goodyear, Cavaliers Relationship Built on Shared Principles of Drive, Determination and Commitment to the Community". Cavs.com (Press release). NBA Media Ventures, LLC. May 15, 2017. Retrieved December 17, 2017.
  17. ^ Dator, James (May 15, 2017). "Cavaliers' new jerseys will have Goodyear sponsorship patches". SBNation.com. Retrieved December 25, 2020.
  18. ^ Sefko, Eddie (January 17, 2020). "Mavericks Chime in, announce partnership with new jersey-patch sponsor". Mavs.com. NBA Media Ventures, LLC. Retrieved February 10, 2020.
  19. ^ Rader, Doyle (August 9, 2019). "The Dallas Mavericks And 5miles End Their Partnership". Forbes. Retrieved December 25, 2020.
  20. ^ "Western Union Renew Multi-Year Jersey Sponsorship with Denver Nuggets". Nuggets.com. NBA Media Ventures, LLC. November 18, 2020. Retrieved December 25, 2020.
  21. ^ "Detroit Pistons and United Wholesale Mortgage Announce Jersey Partnership". Pistons.com (Press release). NBA Media Ventures, LLC. June 3, 2021. Retrieved June 4, 2021.
  22. ^ "Detroit Pistons and Flagstar Bank Announce Historic Jersey Partnership". Pistons.com (Press release). NBA Media Ventures, LLC. July 26, 2017. Retrieved December 25, 2020.
  23. ^ Ellis, Vince (July 26, 2017). "Detroit Pistons will add Flagstar Bank as jersey ad sponsor". Detroit Free Press. Retrieved December 25, 2020.
  24. ^ "Warriors and Rakuten Form Jersey Partnership". Warriors.com (Press release). NBA Media Ventures, LLC. September 12, 2017. Retrieved December 25, 2020.
  25. ^ "Warriors agree to NBA's largest jersey sponsorship deal". Sports Illustrated. September 12, 2017. Retrieved December 25, 2020.
  26. ^ "Pacers & Motorola Announce Multi-Year Partnership". Pacers.com (Press release). NBA Media Ventures, LLC. December 18, 2018. Retrieved December 25, 2020.
  27. ^ Glaspie, Akeem (December 18, 2018). "Indiana Pacers will debut Motorola logo patch on jerseys". The Indianapolis Star. Retrieved December 25, 2020.
  28. ^ "Honey and LA Clippers Expand Partnership, Introduce Honey Logo Patch on Clippers Jerseys". Clippers.com (Press release). NBA Media Ventures, LLC. November 20, 2020. Retrieved December 25, 2020.
  29. ^ Esnaashari, Farbod (November 20, 2020). "LA Clippers announce Honey as new jersey sponsor". Sports Illustrated. Retrieved December 25, 2020.
  30. ^ "Bumble and the L.A. Clippers Announce Global Partnership Based on Shared Principles of Gender Equality and Debut 'Empowerment Badge'". Clippers.com (Press release). NBA Media Ventures, LLC. March 6, 2018. Retrieved December 25, 2020.
  31. ^ "LAKERS AND WISH ANNOUNCE A MULTI-YEAR PARTNERSHIP". Lakers.com (Press release). NBA Media Ventures, LLC. September 21, 2017. Retrieved December 25, 2020.
  32. ^ Youngmisuk, Ohm; Rovell, Darren (September 21, 2017). "Lakers reach deal with Wish as jersey sponsor". ESPN.com. Retrieved December 25, 2020.
  33. ^ "Memphis Grizzlies unveil new uniforms with FedEx as jersey sponsor". NBA.com. Associated Press. August 2, 2018. Retrieved December 25, 2020.
  34. ^ "MIAMI HEAT AND ULTIMATE SOFTWARE ANNOUNCE JERSEY PATCH PARTNERSHIP". MiamiHeat.com (Press release). NBA Media Ventures, LLC. September 21, 2017. Retrieved December 25, 2020.
  35. ^ "Miami Heat sign Ultimate Software as jersey sponsor". Fox Sports. September 21, 2017. Retrieved December 25, 2020.
  36. ^ DiPerno, Brandon (November 2, 2020). "Heat jersey patch changes to UKG". HotHotHoops.com. Retrieved December 25, 2020.
  37. ^ "Milwaukee Bucks Name Motorola as Official Jersey Patch Partner". Bucks.com (Press release). NBA Media Ventures, LLC. May 21, 2021. Retrieved May 23, 2021.
  38. ^ "Milwaukee Bucks and Harley-Davidson Roll Full Throttle Into NBA Season with Jersey Patch Sponsorship". Bucks.com (Press release). NBA Media Ventures, LLC. August 10, 2017. Retrieved December 27, 2020.
  39. ^ Timberwolves PR (June 20, 2017). "MINNESOTA TIMBERWOLVES AND FITBIT ANNOUNCE MULTI-YEAR PARTNERSHIP NAMING COMPANY "OFFICIAL WEARABLE," "OFFICIAL SLEEP TRACKER" AND JERSEY PATCH SPONSOR". Timberwolves.com (Press release). NBA Media Ventures, LLC. Retrieved December 27, 2020.
  40. ^ "New Orleans Pelicans and Ibotta announce new partnership". Pelicans.com. NBA Media Ventures, LLC. November 25, 2020. Retrieved December 27, 2020.
  41. ^ Dodson, Christopher (November 25, 2020). "New Orleans Pelicans Announce Ibotta As Newest Jersey Patch Sponsor". Forbes. Retrieved December 27, 2020.
  42. ^ "New Orleans Pelicans and Zatarain's cook-up a winning partnership". Pelicans.com. NBA Media Ventures, LLC. October 25, 2017. Retrieved December 27, 2020.
  43. ^ "Squarespace X Knicks Announce Signature Partnership". NYKnicks.com. NBA Media Ventures, LLC. October 10, 2017. Retrieved December 27, 2020.
  44. ^ Daniels, Tim (October 10, 2017). "Knicks, Squarespace Agree on Jersey Sponsorship for 2017-18 Season". BleacherReport.com. Retrieved December 27, 2020.
  45. ^ Crall, Joseph (March 15, 2019). "The Heart of OKC: Thunder, Love's Expand Partnership to Include Prominent Placement on Thunder Jersey". OKCThunder.com (Press release). NBA Media Ventures, LLC. Retrieved March 15, 2019.
  46. ^ Lowe, Zach (March 15, 2019). "Lowe: OKC's jersey patch deal completes sponsorship for all 30 teams". ESPN.com. Retrieved December 27, 2020.
  47. ^ "Disney Believes in Magic". OrlandoMagic.com (Press release). NBA Media Ventures. June 20, 2017. Retrieved December 17, 2017.
  48. ^ Robbins, Josh (June 20, 2017). "Disney becomes Magic jersey sponsor". Orlando Sentinel. Retrieved December 27, 2020.
  49. ^ "Philadelphia 76ers And StubHub Announce First Jersey Sponsorship In Major American Professional Sports". Sixers.com (Press release). NBA Media Ventures, LLC. May 15, 2016. Retrieved December 27, 2020.
  50. ^ "Phoenix Suns and PayPal Announce Multi-Year Global Partnership". Suns.com (Press release). NBA Media Ventures, LLC. October 2, 2018. Retrieved October 2, 2018.
  51. ^ Creamer, Chris (October 2, 2018). "Phoenix Suns Add Ad Patch to Jerseys, Only Five Remain". SportsLogos.net. Retrieved December 27, 2020.
  52. ^ "Trail Blazers Announce Stormx as the first Cryptocurrency Jersey Patch Sponsor In The NBA". nba.com (Press release). NBA Media Ventures, LLC. July 1, 2021. Retrieved July 2, 2021.
  53. ^ "Trail Blazers, Performance Health Announce Multi-Year Partnership Including Biofreeze Jersey Patch". TrailBlazers.com (Press release). NBA Media Ventures, LLC. September 19, 2018. Retrieved September 20, 2018.
  54. ^ "Trail Blazers unveil jersey sponsorship". TSN.ca. September 19, 2018. Retrieved December 27, 2020.
  55. ^ "Sacramento Kings, Blue Diamond Partner to Showcase California Growers and Inspire Health and Wellness". Kings.com (Press release). NBA Media Ventures, LLC. October 10, 2016. Retrieved December 27, 2020.
  56. ^ Heitner, Darren (October 10, 2016). "Blue Diamond Serves Up $5 Million Per Year For Sacramento Kings Jersey Sponsorship". Forbes. Retrieved December 27, 2020.
  57. ^ "FROST BANK BECOMES FIRST-EVER JERSEY PARTNER OF THE SAN ANTONIO SPURS". Spurs.com (Press release). NBA Media Ventures, LLC. August 22, 2018. Retrieved December 27, 2020.
  58. ^ "Toronto Raptors and Sun Life Financial Announce Ground-Breaking, Expanded Partnership". Raptors.com (Press release). NBA Media Ventures, LLC. July 6, 2017. Retrieved December 27, 2020.
  59. ^ Daniels, Tim (July 6, 2017). "Toronto Raptors, Sun Life Agree on Jersey Sponsorship for 2017-18 Season". BleacherReport.com. Retrieved December 27, 2020.
  60. ^ "Utah Jazz and Qualtrics Partner To Revolutionize Fan Experience and Analytics and Accelerate Efforts to Eradicate Cancer". UtahJazz.com (Press release). NBA Media Ventures, LLC. February 13, 2017. Retrieved December 27, 2020.
  61. ^ Badenhausen, Kurt (February 13, 2017). "The Utah Jazz Sign Jersey Sponsor Deal With Qualtrics' Cancer Charity". Forbes. Retrieved December 27, 2020.
  62. ^ "Monumental Sports & Entertainment Announces GEICO as First-Ever Jersey Patch Partner". WashingtonWizards.com (Press release). NBA Media Ventures, LLC. November 1, 2018. Retrieved December 27, 2020.
  63. ^ Hughes, Chase (November 2, 2018). "Wizards become latest team to add sponsored logo to jerseys". NBCSports.com. Retrieved December 27, 2020.
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