|Born||April 8, 1954|
|Occupation||journalist, author, entrepreneur, executive|
|"Making It Fly," "Babynamer.com," The Road Ahead|
Peter Mark Rinearson (born April 8, 1954, Seattle) is an American journalist, author, entrepreneur and executive. He is a winner of the Pulitzer Prize and a former vice president of Microsoft. Much of his career has focused on enhancing tools for storytelling, from Microsoft Word to web publishing to social media.
Rinearson attended the University of Washington, from which he graduated with a bachelor's degree in communications. During college Rinearson was managing editor of the University of Washington Daily, editor of the Sammamish Valley News (the now-defunct weekly newspaper in Redmond, Washington), and winner of the National Championship of the William Randolph Hearst Journalism Awards program.
Rinearson spent his 20s writing for the Seattle Times, for which he covered politics, Boeing, and Asia. In 1984, Rinearson won the Pulitzer Prize for Feature Writing for a series he wrote on Boeing's development of the 757. Two years after winning the Pulitzer, he left the Times to write books.
The Pulitzer Prize Board announced a new category of "Explanatory Reporting" in November 1984, citing Rinearson's series of explanatory articles that seven months earlier had won the Pulitzer Prize for Feature Writing. The series, "Making It Fly," was a 29,000-word account of the development of the Boeing 757 jetliner. It had been entered in the National Reporting category, but judges moved it to Feature Writing to award it a prize. In the aftermath, the Pulitzer Prize Board said it was creating the new category in part because of the ambiguity about where explanatory accounts such as "Making It Fly" should be recognized.
From 1995 to 1999, Rinearson assisted Bill Gates in writing a newspaper column carried by the New York Times Syndicate.
Awards and honors
In addition to winning the Pulitzer Prize, Rinearson's "Making It Fly" won the ASNE Distinguished Writing Award for business writing, from the American Society of News Editors. Excerpts have been included in several books on journalism, including America's Best Newspaper Writing.
Rinearson was also the recipient of the Lowell Thomas Prize from the American Society of Travel Writers for his consumer affairs journalism regarding air travel (he won first place in the "non-trip reporting" category), the John Hancock Award for Excellence in Business and Financial Journalism, for his coverage of Japan, and the Special Paul Myher Award in the Penney-Missouri Journalism Awards from the University of Missouri School of Journalism (now known as the Missouri Lifestyle Journalism Awards).
Previously in the 1980s, Rinearson wrote how-to books on using Microsoft Word in MS-DOS, for Microsoft Press. Of one of these, New York Times reviewer Erik Sandberg-Diment wrote: "Word owners should not be without Rinearson's book, even if they read no more than a tenth of it."  According to Rinearson's official bio at his company, he "created the first software disk to accompany a Microsoft Press book, which presented a system of styles and style sheets that Microsoft later commissioned him to revise for Word for Windows. This work laid the foundation for the formatting styles built into Word today."
In 1988, Rinearson founded Alki Software, which created third-party products for Microsoft Word. Alki licensed to Microsoft the toolbar and several other features of Microsoft Word version 5.1 for the Macintosh, and for more than a decade sold the Foreign Proofing Tool kits that allowed people to work with Word in multiple languages.
In 1995, Rinearson co-founded a nine-person digital design company, Raster Ranch, that focused on 3D modeling for television, games, and the Web.
Two years later, Rinearson spun off from Alki a subsidiary, Intype, which created Babynamer.com, which had 300,000 monthly visitors. But the primary initiative of Intype was to build and market a Web-publishing platform that would enable a web site to offer a blend of professional and community created content. (This was before the word "blog" existed.) Rinearson believed that the economic principle called network effects would catapult to dominance publishers who owned the primary places where people congregated online to create and consume their own content. Intype was an attempt to get the newspaper industry, where Rinearson had started his career, to embrace community content before Web startups gained a strong foothold. The Newspaper Association of America used Intype's technology, but when no newspapers followed suit Rinearson sold Intype to Oxygen Media in 1999.
With the sale of his company, Rinearson became a senior vice-president at the Oxygen television network, where he led software development and program management teams in New York, San Francisco, and Seattle.
He moved from Oxygen to Microsoft, where as a corporate vice president he was on the five-person senior leadership team of the Information Worker business unit, which published Microsoft Office and other productivity software. His teams developed Office-based software solutions for industry partners, and incubated potential products (including the forerunner of desktop search). Rinearson supervised Microsoft's corporate intranet, libraries, archive, and Center for Information Work. He also had certain marketing responsibilities.
After Microsoft, Rinearson returned to his entrepreneurial roots, where he undertook projects that converged into Intersect.com, a service he founded that launched in December, 2010 and closed in 2013. Intersect was a social network with a strong privacy model that let photos and other stories be posted or discovered at specific times and places. So, for example, photos taken at a school event by various parents (who might be strangers to each other) could be found and shared by looking at the time and place of the event. Postings also could be viewed and discovered on intersecting timelines, called storylines. This was a year before Facebook introduced its timelines, and when Mark Zuckerberg announced Facebook's forthcoming feature in 2011, Rinearson downplayed its importance. “As best we can tell, Facebook offers you only one timeline, it doesn’t appear to let you borrow content from other people, it doesn’t have Intersect’s interesting and entertaining ways of exploring time and place, and it doesn’t let you discover lives and stories that intersect with yours,” he said. Intersect was a success technologically but, despite Rinearson's initial confidence, could not gain traction against Facebook.
By 2018, Rinearson was a member of the advisory board of Athira Pharma, a Seattle company developing a potential therapy for chronic, progressive neurodegenerative diseases such as Alzheimer's and Parkinson's. The drug was in clinical trials in the United States and France.
- Space Facts profile of astronaut candidate Peter Rinearson.
- Athira Pharma profile of Advisory Board member Peter Rinearson.
- Alki Software profile of founder Peter Rinearson.
- Hearst Journalism Awards Program, 1978 championship winners.
- "Teaching Magazine and Feature Writing by Example: Using Pulitzer Prize-Winning Stories in the Classroom," paper by Edward Jay Friedlander, University of South Florida, 2004.
- Garlock, David (2003). Pulitzer Prize Feature Stories: America's Best Writing, 1978-2003. Ames, Iowa: Iowa State Press. pp. 105–6. ISBN 0-8138-2545-8.
- "Brilliant, Sure, But Can He Write?" Seattle Times article by Jean Godden on Bill Gates writing a column for the New York Times Syndicate. January 6, 1995.
- ASNE Distinguished Writing Awards Winners.
- ISBN 978-0-312-44367-2 or for book details.
- May 26, 1985 Chicago Tribune article on the first winners of the Lowell Thomas Travel Journalism Awards.
- "Penney-Missouri Journalism Awards, 1960-1993" (PDF). Archived from the original (PDF) on 2013-10-22. Retrieved 2013-01-18.
- https://patents.justia.com/inventor/peter-rinearson Peter Rinearson's granted patents: U.S. patent 9,703,847, “Systems and methods for identifying intersections using content metadata,” granted July 11, 2017; U.S. patent 9,588,970, “Systems and methods for collaborative storytelling in a virtual space,” granted March 7, 2017; U.S. patent 9,152,734, “Systems and methods for identifying intersections using content metadata,” granted October 6, 2015; U.S. patent 8,566,348, “Systems and methods for collaborative storytelling in a virtual space,” granted October 22, 2013; U.S. patent 8,170,979, “Systems and methods for calibrating user ratings,” granted May 1, 2012; U.S. patent 7,953,736,” Relevancy rating of tags,” granted May 31, 2011; U.S. patent 7,577,906,” Method and system for document assembly,” granted August 18, 2009, and U.S. patent 7,143,084, “Periodic personalized media system, and associated method,” granted November 28, 2006.
- Microsoft Taps Two New Information Worker VPs.
- "Personal Computers: Explaining the Explainers," a review of computer books in the New York Times, January 6, 1987.
- Rinearson, Peter (November 17, 2015). "De-composition — Smithsonian sculpture by John Grade made to rot, Seattle Times" (Includes note about the author.). Retrieved July 8, 2015.
- Rinearson, Peter (June 23, 2016). "Vashon tries to keep it real despite an influx of people and money, Seattle Times". July 8, 2016 (Includes brief author bio.).
- "Journalism That Matters" interview with Peter Rinearson, March 2009.
- History of Alki Software.
- Editor & Publisher column by Steve Outing, May 4, 1998.
- "Self-publishing tools will open doors for community groups," a report by Marion J. Love of "The Cole Papers," Sept. 1998.
- Biographies of members of the Intersect team, including that of CEO Peter Rinearson.
- https://www.poynter.org/reporting-editing/2010/intersect-provides-new-way-to-share-life-stories-based-on-time-place-2/ "Intersect Provides New Way to Share Life Stories Based on Time & Place," Poynter.org, September 8, 2010.
- https://niemanreports.org/articles/words-and-visuals-intersect-to-create-community/ "Words and Visuals Intersect to Create Community,” Nieman Reports, Summer 2011.
- https://www.youtube.com/gXjSETQK1Bw “What is Intersect?” is a short video the company used to explain its service.
- https://youtube.com/m3rf_0uMvd8 “Intersect in 2 Minutes” is an overview of Intersect animated by David Horsey, a Pulitzer Prize winning political cartoonist.
- https://www.geekwire.com/2011/intersect-ceo-facebook-timeline-falls-short/) Facebook timeline falls short, Geekwire.
- "Peter Rinearson".